Why Invest in Loveland's Downtown?

No matter how you look at it, the history of downtown alone screams “gosh this is cool – just imagine what’s happened downtown over the past hundred or more years”.  Downtowns throughout the country represent the image and character of a community.  They are iconic and commanding symbols, typically comprised of historic landmarks and buildings, unique and distinguishing features, and unique neighborhoods. Our downtown is the core, the heart, and the soul of the Loveland community.

Revitalization – building upon what we have today – is challenging and our history alone (building remnants of the past) is an asset, but it also becomes one of the many hurdles we have to overcome. Loveland’s downtown is filled with a new resurgence and energy – there’s a focus on business creativity, we’ve seen how neighborhood activism plays a part, and we offer a diverse economy, one that’s building into providing attraction for residents, visitors, seniors, families, and those that have the luxury of both living and working in the downtown.

The City of Loveland has recently played a brave and significant role in kick-starting major public-private investments in the downtown.  New development and redevelopment projects, along with critical updates to the downtown infrastructure (parking garage, utilities, streets, sidewalks, etc.) will play an important role in not only rebuilding the physical downtown, but also the downtown as a more cultural and civic hub.  That public reinvestment in the downtown is providing the impetus for additional private investment, and is encouraging the continuing economic growth of center core of the city, and prosperity to the community at large.

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